MMA fighter Joe Schilling says that Keaton Jones’ mother Kimberly “just wants money” and asked him to share her GoFundMe page when he contacted her to invite them to a Los Angeles Bellatour MMA event to be Keaton’s friend and cheer him up.

“She just running a money scam,” reads the post on Schilling’s Instagram. “Really really sad and disgusting.”

Schilling says he asked her what the money was for, and she reportedly said said “You know, Christmas is coming.”

A video posted to Facebook last week by Keaton's mother Kimberly Jones shows the middle schooler breaking down as he describes the bullying he says he is subjected to by other students at his middle school. In a caption, Kimberly Jones said she recorded the video after Keaton had to be picked up from school "again" because he was scared to go to lunch. The video went viral, attracting the attention of everyone from athletes to celebrities.

Since going viral, the video has been made private or taken down entirely.

Greg Clay, the principal of Horace Maynard Middle School where Keaton is a student, says bullying is not as "rampant" as it's been portrayed in Jones' now-viral video. His school and staff spoke out against complaints that they weren't doing enough to stop bullying like Keaton's, according to USA Today. Clay says the bullying is "not as rampant as the video would have you believe."

"I can't tell you what was done," he added, "but I can tell you action was taken with the children."

In the video, Keaton says he had milk poured on him and food thrown at him during lunch in the school’s cafeteria. Principal Clay says that particular incident — which was described by Keaton with tears in his eyes — was resolved “weeks ago,” and he wasn’t aware of repeated bullying of Keaton.

As the ugly news of the day continued on Monday, Keaton’s sister Lakyn tweeted, “You all can hate and tweet all you want but our faith cant be shaken”.

She also told a Twitter user that her mother had not set up the GoFundMe page. Later on Monday, it appears that a fake Instagram page was created that was allegedly started by Keaton Jones and later deleted.

Keaton's mom fired back.  Kimberly Jones posted a message on Instagram: "I did not tell him that I would rather have donations instead of the help from celebrities."
 
As for those photos of the Confederate flag she sas: "I've taken that down for a reason," without revealing what that reason is.

Jones defended herself against claims she is using her son's story for money.

"I love my kids: Ya'll people do not know me or my family. Did y'all know that my son Keaton was spit on in school, picked on by teachers, that supposed to be there for him??? I'm guessing y'all didn't because y'all wanna steady Judge me and say I'm using him for money that's false."

And that GoFundMe page? It was started by Joseph Lam for the bullied teen.

"I came across this video on facebook of Kim Jones and her son Keaton," a description for the campaign page read. "Keaton is being bullied at school. This video really touched my heart. I decided to do this GoFund Me to help with this childs future."

Joseph wrote on the campaign page Monday, "As many of you know I paused the donations as well as the comments. As I sit back and read these comments and watched the video again I feel I have to make this update. THIS IS NOT ABOUT THE MOM!! However passing judgement on her before you know her is a form of bullying. Condemnation before evaluation is the ultimate form of ignorance. I can't even say for sure that any of whats being said is true. I don't know the family personally and never claimed to have known them."

He continued, "This is about a kid who's been bullied and not just one kid, Keaton, there are many unspoken cases about kids being bullied. We have to be the voice for the voiceless. In the video I saw a kid crying not just for himself but for others. To me thats a kid with a heart of gold and deserves praise. Im hoping that we can turn the money into something good whether it be for private school or college fund. Im in touch with GFM on how to proceed at this point. Thank you every one that donated."