How To Advertise

Put HITS 97.3 to Work for You

At HITS 97.3/ WFLC, we work with clients to uncover their marketing challenges and then create customized solutions for them. You will connect with our listeners whether on-air, on-site, online, or through the most innovative, interactive approaches. You will have a true integrated marketing solution for your business.


Station Overview

WFLC has been a consistently successful ratings performer since its debut over 20 years ago.

  • WFLC reaches over 1 Million people weekly in the South Florida Market. That is almost a third of the entire market population.
  • WFLC is a top tier station in every demographic group within the ages of 18-54, and is very effective at reaching the Hispanic consumer.
  • WFLC is well targeted to Adults 25-54. WFLC's median age is 43.
  • WFLC is top-ranked with young professionals


Contact Information

Phone: 305.444.4404

For sales inquiries contact:
Ralph Renzi ( or Aj Punjabi (


What We Offer

Advertising Solutions

  • Marketing Concepts And ideas
  • Creating A Marketing Strategy Model
  • Creative Problem Solving Sessions
  • Researching Consumer Trends
  • Commercials
  • Commercial Copy And Production
  • Remotes
  • Sponsorships


  • Endorsements
  • Events
  • E-mail Marketing
  • Streaming Commercials
  • Featured Advertiser Listings
  • Custom Channels
  • Sponsorships
  • Banners
  • Display Advertising

Extended Digital Solutions

  • SEM/Pay-Per-Click Management
  • SEO/Search Engine Optimization
  • Mobile Marketing
  • Video Advertising


  • Targeted Display Advertising
  • Social Media Marketing
  • Retargeting
  • Web Design Services






For more information, visit


Want to be Spotlighted?

Becoming a Spotlighted Advertiser is open to all on-air advertisers as a way to extend your advertising campaign and provide additional reach with our listeners on our web site searching for client information. Spotlight Advertisers receive Featured Advertiser Listings which include prominent display in our Recent On Air Advertiser list, On demand replay of the on-air commercial, a link to the advertiser web site, a link to a special offer, coupon or more information page on our site, the ability for users to watch a slide show or video about the service or product being advertised plus a premium listing in our site's city business directory (where available) and of course, spotlight search results appearing with any searches using keywords from the advertiser's on-air advertisement.


Want to Advertise on this Station?

Thank you for your interest in advertising with Cox Radio. If you would like more information about how Cox Radio can tailor an advertising solution to meet your needs, please submit inquiries to Ralph Renzi ( or Angelina Rosario (

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