Becky G is the New Face of GUESS Jeans!

YouTube Backstage Studio @ Weekend 2 of Coachella 2026 INDIO, CALIFORNIA - APRIL 19: (FOR EDITORIAL USE ONLY) Becky G attends the YouTube Backstage Studio during Weekend 2 of Coachella 2026 at Empire Polo Club on April 19, 2026 in Indio, California. (Photo by Rodin Eckenroth/Getty Images for YouTube) (Rodin Eckenroth/Getty Images for YouTube)

Becky G is making moves in the fashion world! The Mexican-American singer is officially the new face of GUESS Jeans, starring in the brand’s latest campaign, “Press Play.”

And if you grew up in the early 2000s, get ready for some nostalgia!

The campaign brings back Y2K fashion trends, including low-rise jeans, bootcut denim, fitted tees, and denim jackets. Becky G puts her own spin on these nostalgic styles, giving the classic denim looks a modern touch.

This latest collaboration is another major milestone for Becky G as she continues to make her mark beyond music.

Now, I don’t know about you, but I’m still deciding how I feel about low-rise jeans making a comeback!

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