Karol G just announced a major new partnership. The global star revealed on her Instagram Stories that she has officially teamed up with Reebok as the face of its latest campaign, Born Classic. Worn for Life.
The collaboration focuses on bringing Reebok’s classic, everyday sneakers back into the spotlight. These are clean, comfortable shoes designed for real life, not hype or luxury fashion. Karol G is not just modeling the sneakers. She is helping shape how the brand connects with culture right now, especially street culture and Latina culture.
The collection drops on February 18 and includes classic styles like the Workout Plus and Freestyle, made with real leather. Some designs are unisex, while others are made specifically for women. Prices range from 75 to 90 dollars, keeping the sneakers accessible and wearable.
Fans have also pointed out that Karol G’s ex, Anuel AA, previously worked with Reebok, which has sparked conversation about whether that connection played a role or if this was simply a strategic move.
Either way, the partnership feels intentional and aligned with where Karol G is right now.
What do you think about this collaboration? Would you have liked to see Karol G partner with a different sneaker brand? Share your thoughts below.
@marthamarialopeztv Karol G just announced her new partnership with Reebok on her Instagram Stories, and it is a major move. She is now the face of the Born Classic. Worn for Life campaign, which focuses on classic, everyday sneakers inspired by street culture, Latina culture, and real life movement. The collection drops on February 18, with prices ranging from 75 to 90 dollars, making it accessible while still stylish. And yes, fans also noticed that her ex Anuel AA previously worked with Reebok as well, which has people talking. What do you think? Do you love this collab, or would you have chosen Nike or Adidas? Are you going to buy the sneakers? 👀 Let me know in the comments below and I shall definitely do the same. Besitos! #KarolG #Reebok #Collab #reggaeton #colombia @Karol G @Reebok Official ♬ original sound - Martica | Reporter & Music Pro
