Remember the calming back scratches your mom gave you before bed? A Hollywood, FL-based family just turned that nostalgic comfort into a booming business — and TikTok can’t get enough.
Meet The Scratcher Girls, a real Miami-area service offering 30- and 60-minute “scratch therapy” sessions starting at $75. Couples sessions are available too.
@scratcher_girls One 10 minute head scratch can do more for your nervous system than you can imagine 💆♂️ #creatorsearchinsights ♬ original sound - Scratcher Girls ASMR
The service features gentle back scratching with long, colorful acrylic nails, and it’s gone viral thanks to videos and livestreams of blissed-out clients — including rapper and internet celeb Bhad Bhabie, who called it “so nice.”
While a few users are weirded out by the idea, most are obsessed. As one TikToker put it: “Soft scratching is the REAL massage.”
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